Once upon a time, I was a traffic whore. I love that term, btw. What it means is, I’d do anything required get my page hits up. SEO, keywords, catch phrases, tags, categories…everything and anything I could think of. And, to a point, it worked. At one time, I could get my page views up to about eighty a day, five days a week.
Last week, though, I couldn’t seem to break through the 25 barrier. I tried to pander to my audience with rant posts (I do those no matter what though), I tried a heartfelt post, I tried to use a list of items…all things I thought might be of interest to the reader, but you know what? I got no love from the Interwebs and my page views stayed low.
I don’t mind now, though. I’m not as much a traffic whore as I used to be. I did the rant because I wanted to rant, not just because my readers like it. If the two converge, that’s great, but I’m gonna rip on the gatekeepers with any and all fodder, period. If I lose readers or friends over it, I guess that’s the price I pay for taking my stand and stating my opinion. I’ve lost friends for less.
And I did my heartfelt post not just to generate traffic, but to share a piece of myself, something beside the raving lunatic and whining weirdo masquerading as a writer. If that draws people into the discussion, great, but if it doesn’t, that’s okay too. It’s my blog, and I write what I want.
The point is, readers are strange ducks. As soon as I start quacking the way I think they want me to they change their tunes. The things they like when they come to my page one day may not be the same when they come back to my page a year later, a month later, a week later. Heck, later that same week they may be in a different mood, a different mindset, a different place in their lives. Maybe what I wrote the first time they saw my blog spoke to them for some reason, but now I’m just repetitive and boring for writing the same smack over and over again.
Tastes and people change. What was a big hit in 2008 isn’t so much now. What I did 2010 doesn’t really matter anymore. What I did in September, no one cares about. What I did October 3 is long forgotten, and no one wants to hear about that. Internet folk seek fresh, new content all the time and if you can’t deliver, you’re out.
What about your blogs, y’all? Have you been able to figure out by observing your stats what your regular visitors like to read? Can you draw a bead on what they’re looking for when they stop to drink from your well on the web? And for those of you who stop by here, what would you like to see more of, less of, none of?
Sound off, and let me know. I’m genuinely interested, you dark and mysterious readers.
Copyright 2011 DarcKnyt, all rights reserved